节目：春晚吉祥物—兔圆圆

　　延伸知识点：吉祥物形象

　　2023 Spring Festival Gala official mascot image "Tu Yuanyuan."

　　The door is purple and angry, and the rabbit year is a new year.

　　卯门生紫气，兔岁报新春。

　　The mascot "Rabbit Yuanyuan" is the first Spring Festival Gala mascot IP to complete the original formula through Internet big data analysis. He has a lively cute appearance, big bright eyes, and is extremely aura. The mascot "Rabbit Yuanyuan" not only condenses the preferences and expectations of the entire online audience, but also creatively presents the scientific research achievements and spirit of inquiry of Chinese scientists.

　　吉祥物“兔圆圆”是春晚首个通过互联网大数据分析完成初始配方原创的总台春晚吉祥物IP。他有着活泼的萌萌态，亮亮的大眼睛,且极有灵气。在吉祥物“兔圆圆”的身上不仅凝汇着全网受众的喜好和期待，还创造性地呈现了中国科学家的科研成就和求索精神。

　　Along with the "rabbit round circle", there is also the main visual logo of the 2023 Spring Festival Gala. It is frozen from the "rabbit circle" galloping upward posture, the overall design is full of vigorous momentum to embark on a new journey and the strength of the god of abundance and grace, interpreting the meaning and hope of "rushing upward in the year of the rabbit".

　　伴随“兔圆圆”一起跃然眼前的，还有2023年春晚主视觉标识。它从“兔圆圆”奔跃向上的姿态定格而来，整体设计充满了踔厉奋发新征程的动势和丰神俊逸的力道，将“奔跃向上的癸卯兔年”这一寓意和祈望演绎得意蕴无穷。

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